Introduction to Accessible Digital Marketing
Accessibility should be an organization-wide undertaking, and should inform plans at the outset; this brief introduction offers some discussion around the big picture, and looks at how it can be incorporated into marketing.
Subject(s): Digital Marketing, Strategic Planning
Resource Type(s): Foundations and Rationale
Introduction to Accessible Social Media Content
Ebooks are not the only digital content that benefit from accessibility! All digital content, from webpages to Facebook posts, can be inclusive and accessible. This resource provides general recommendations which apply to most of the most...
Subject(s): Digital Marketing
Resource Type(s): Checklist, Foundations and Rationale
Introduction to Writing Alt-text for Digital Media (other than ebooks)
Images used on websites, social media, and other non-book content need image descriptions. The writing guidelines are mostly the same, but there are a few additional things to consider. This Introduction document looks at these,...
Subject(s): Digital Marketing, Image Descriptions
Resource Type(s): Checklist
A Guide to Adding Image Descriptions to Your Social Media Posts
Most of the popular social media platforms allow users to add alt-text to their images. This resource provides step-by-step instructions for Facebook, Twitter, Instagram, and LinkedIn.
Subject(s): Digital Marketing, Image Descriptions
Resource Type(s): Standards and Best Practices, Step-by-Step