Tag: social media

Introduction to Accessible Digital Marketing

Accessibility should be an organization-wide undertaking, and should inform plans at the outset; this brief introduction offers some discussion around the big picture, and looks at how it can be incorporated into marketing.

Subject(s): Digital Marketing, Strategic Planning
Resource Type(s): Foundations and Rationale
Audience:
Introduction

Introduction to Accessible Social Media Content

Ebooks are not the only digital content that benefit from accessibility! All digital content, from webpages to Facebook posts, can be inclusive and accessible. This resource provides general recommendations which apply to most of the most...

Subject(s): Digital Marketing
Resource Type(s): Checklist, Foundations and Rationale
Audience:
Introduction

Best Practices for Accessible Digital Marketing Materials

There are lots of different types of content you might create as marketing materials—this resource discusses some best practices for making accessible PDFs, videos, emails, presentations, and posters, as well as offering general guidelines that...

Subject(s): Digital Marketing
Resource Type(s): Standards and Best Practices
Audience:
Technical

Introduction to Image Descriptions

Including image descriptions in your ebooks and digital content hugely increases accessibility because it ensures that all readers have access to the same content. This Introduction discusses the importance of image descriptions - to your...

Subject(s): Image Descriptions
Resource Type(s): Foundations and Rationale
Audience:
Introduction

Introduction to Writing Alt-text for Digital Media (other than ebooks)

Images used on websites, social media, and other non-book content need image descriptions. The writing guidelines are mostly the same, but there are a few additional things to consider. This Introduction document looks at these,...

Subject(s): Digital Marketing, Image Descriptions
Resource Type(s): Checklist
Audience:
Introduction

Guide for Reviewing Image Descriptions

This guide shares a short checklist of items to review when reading or editing image descriptions. Whether you wrote them yourself, or someone else wrote them, this guide will help ensure the quality of descriptions.

Subject(s): Digital Marketing, Ebook Production, Image Descriptions, Website Accessibility
Resource Type(s): Checklist, Standards and Best Practices
Audience:
Non-technical

A Guide to Adding Image Descriptions to Your Social Media Posts

Most of the popular social media platforms allow users to add alt-text to their images. This resource provides step-by-step instructions for Facebook, Twitter, Instagram, and LinkedIn.

Subject(s): Digital Marketing, Image Descriptions
Resource Type(s): Standards and Best Practices, Step-by-Step
Audience:
Technical